{"id":26104,"date":"2025-02-03T16:11:53","date_gmt":"2025-02-03T10:41:53","guid":{"rendered":"https:\/\/www.verdantis.com\/?p=26104"},"modified":"2026-02-16T12:58:17","modified_gmt":"2026-02-16T07:28:17","slug":"customer","status":"publish","type":"post","link":"https:\/\/www.verdantis.com\/master-data-management\/customer\/","title":{"rendered":"Customer Master Data Management"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26104\" class=\"elementor elementor-26104\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba27336 e-flex e-con-boxed e-con e-parent\" data-id=\"6ba27336\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-383d71e1 elementor-widget elementor-widget-text-editor\" data-id=\"383d71e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer Master Data Management (CMDM) is a critical function for enterprises that want to maintain an accurate, unified, and structured record of their customers. It serves as the backbone for multiple business functions, including sales, marketing, finance, and customer support. Poorly managed customer data can lead to inefficiencies, lost revenue, compliance risks, and poor customer experiences.<\/p><p><a href=\"https:\/\/www.verdantis.com\/customer-master-data-solutions\/\">Customer master data solutions<\/a> are designed to address these challenges by providing centralized platforms and intelligent tools that ensure consistency, eliminate duplicates, and enable real-time data synchronization across systems. These solutions help organizations establish a single source of truth for customer information, improving decision-making and enhancing customer engagement across all touchpoints.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6405df8 elementor-widget elementor-widget-text-editor\" data-id=\"6405df8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With digital transformation, businesses must shift towards a more structured, real-time, and accessible customer master data system. A well-maintained customer master enables accurate reporting, streamlined operations, personalized customer experiences, and improved regulatory compliance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6592cf elementor-widget elementor-widget-heading\" data-id=\"f6592cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"customer-master-data-model\">Customer Master Data Model<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26953b0 elementor-widget elementor-widget-text-editor\" data-id=\"26953b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Customer Master Data Model is a structured framework that stores key information about a customer. It is designed to provide a single, unified, and accurate view of the customer across various departments and applications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1eef68 elementor-widget elementor-widget-heading\" data-id=\"b1eef68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"key-attributes-of-a-customer-master-data-model\">Key Attributes of a Customer Master Data Model<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fbbd0a elementor-widget elementor-widget-heading\" data-id=\"0fbbd0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"basic-customer-information\">Basic Customer Information:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cdb306 elementor-widget elementor-widget-text-editor\" data-id=\"7cdb306\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-spread=\"false\" data-pm-slice=\"3 3 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:1146,&quot;end&quot;:2074},&quot;regular_list_item&quot;,{&quot;start&quot;:1146,&quot;end&quot;:1395}]\"><li><p>Customer ID &#8211; A unique ID assigned to a unique customer entry<\/p><\/li><li><p>Name (First, Middle, Last \/ Company Name) &#8211; First name and last name<\/p><\/li><li><p>Company Name &#8211; Only applicable for B2B customers\u00a0 \u00a0<\/p><\/li><li><p>Customer Type (Individual, Business, Government, Non-Profit)<\/p><\/li><li><p>Contact Information (Phone, Email, Website)<\/p><\/li><li><p>Billing and Shipping Addresses<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fee266 elementor-widget elementor-widget-heading\" data-id=\"5fee266\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"financial-credit-data\">Financial &amp; Credit Data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aba5df7 elementor-widget elementor-widget-text-editor\" data-id=\"aba5df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-spread=\"false\" data-pm-slice=\"3 3 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:1146,&quot;end&quot;:2074},&quot;regular_list_item&quot;,{&quot;start&quot;:1397,&quot;end&quot;:1597}]\"><li><p>Credit Limit<\/p><\/li><li><p>Payment Terms (Net 30, Net 60, etc.)<\/p><\/li><li><p>Tax Identification Number (TIN)<\/p><\/li><li><p>Bank Details<\/p><\/li><li><p>Payment Methods (ACH, Wire, Credit Card, etc.)<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46dd85c elementor-widget elementor-widget-heading\" data-id=\"46dd85c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"legal-compliance-information\">Legal &amp; Compliance Information<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41b7b89 elementor-widget elementor-widget-text-editor\" data-id=\"41b7b89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-spread=\"false\" data-pm-slice=\"3 3 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:1146,&quot;end&quot;:2074},&quot;regular_list_item&quot;,{&quot;start&quot;:1599,&quot;end&quot;:1769}]\"><li><p>Business Registration Number<\/p><\/li><li><p>Industry Classification Codes (NAICS, SIC)<\/p><\/li><li><p>GDPR\/CCPA Compliance Data<\/p><\/li><li><p>Risk Rating<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c79e5ec elementor-widget elementor-widget-heading\" data-id=\"c79e5ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"customer-interaction-and-history\">Customer Interaction and History<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49b220f elementor-widget elementor-widget-text-editor\" data-id=\"49b220f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-spread=\"false\" data-pm-slice=\"3 3 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:1146,&quot;end&quot;:2074},&quot;regular_list_item&quot;,{&quot;start&quot;:1771,&quot;end&quot;:1927}]\"><li><p>Purchase History<\/p><\/li><li><p>Support Tickets and Complaints<\/p><\/li><li><p>Marketing Preferences<\/p><\/li><li><p>Customer Engagement Score<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e87c292 elementor-widget elementor-widget-heading\" data-id=\"e87c292\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"segmentation-and-preferences\">Segmentation and Preferences<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-186c0a1 elementor-widget elementor-widget-text-editor\" data-id=\"186c0a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-spread=\"false\" data-pm-slice=\"3 3 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:1146,&quot;end&quot;:2074},&quot;regular_list_item&quot;,{&quot;start&quot;:1929,&quot;end&quot;:2074}]\"><li><p>Customer Loyalty Tier<\/p><\/li><li><p>Preferred Communication Channel<\/p><\/li><li><p>Special Discounts or Pricing Agreements<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-476622e e-con-full e-flex e-con e-child\" data-id=\"476622e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-851cf02 e-con-full form1 e-flex e-con e-child\" data-id=\"851cf02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4e97c83 e-con-full form1 e-flex e-con e-child\" data-id=\"4e97c83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e88fde4 e-con-full e-flex e-con e-child\" data-id=\"e88fde4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c0d547 elementor-widget elementor-widget-heading\" data-id=\"9c0d547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Keep Your Customer Data Accurate and Organized for Better Business Results<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4f9d7 elementor-widget elementor-widget-heading\" data-id=\"ca4f9d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Free Proof of Concept on your Own Sample Data<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf592b3 e-con-full e-flex e-con e-child\" data-id=\"cf592b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2959885 elementor-widget elementor-widget-template\" data-id=\"2959885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"35768\" class=\"elementor elementor-35768\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10b489b1 e-con-full e-flex e-con e-child\" data-id=\"10b489b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-196cdd1d elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"196cdd1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"35768\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"196cdd1d\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Building Excellence in ERP Master Data Management\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"26209\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-lg  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-telephone elementor-field-group elementor-column elementor-field-group-Contact elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-Contact\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tContact No\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input dir=\"ltr\" type=\"text\" name=\"change_name_Contact\" id=\"form-field-Contact\" class=\"elementor-field elementor-size-lg  elementor-field-telephone elementor-field-textual yee-ltr\" required=\"required\" data-auto=\"yes\" data-pre=\"\" data-excludeCountries=\"\" data-onlyct=\"\" data-defcountry=\"\" data-hide_flag=\"\" data-hide_code=\"\" data-validation=\"yes\" data-name=\"Contact\" data-telephone_search=\"yes\" >\n\t\t<input onkeydown=\"return \/[0-9]|\\(|\\)|\\+|-|BACKSPACE\/i.test(event.key)\" type=\"hidden\" class=\"phone_check\" name=\"form_fields[Contact_check]\" value=\"\" >\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Company elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-Company\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCompany Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[Company]\" id=\"form-field-Company\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tBusiness Email\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SCHEDULE A MEETING<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11d386b6 elementor-widget elementor-widget-heading\" data-id=\"11d386b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Book a non-obligatory consultation call with our delivery team to address master data management challenges<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e9a68 elementor-widget elementor-widget-heading\" data-id=\"e2e9a68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"customer-master-data-model-in-sap\">Customer Master Data Model in SAP<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05aeac5 elementor-widget elementor-widget-text-editor\" data-id=\"05aeac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SAP treats Customer Master as a separate configurable module. It stores customer-related information systematically and allows easy retrieval and maintenance. The data in SAP Customer Master is categorized into different views to facilitate business functions. Some of the default fields available in SAP Customer Master include:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b926ad6 elementor-widget elementor-widget-heading\" data-id=\"b926ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">General Information<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b482b elementor-widget elementor-widget-text-editor\" data-id=\"18b482b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This includes essential customer details that are shared across multiple company codes and sales areas.<\/p><p>Name (Individual or Company)<\/p><p>Address (Street, City, Postal Code, Country)<\/p><p>Contact Details (Phone, Fax, Email, Website)<\/p><p>Industry Classification (NAICS, SIC)<\/p><p>Search Term (Short description for easy lookup)<\/p><p>Data for Tax Reporting (VAT, GST, Exemption Certificates)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-232b353 elementor-widget elementor-widget-heading\" data-id=\"232b353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"sales-area-data\">Sales Area Data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-400f623 elementor-widget elementor-widget-text-editor\" data-id=\"400f623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 3 []\">This section contains details required for sales transactions and order processing. It is specific to a <strong>Sales Organization, Distribution Channel, and Division.<\/strong><\/p><ul data-spread=\"false\"><li><p>Sales Organization (Defines sales reporting structure)<\/p><\/li><li><p>Distribution Channel (Direct Sales, Reseller, Online, etc.)<\/p><\/li><li><p>Division (Product Grouping)<\/p><\/li><li><p>Pricing Group (Discounts, Special Pricing Agreements)<\/p><\/li><li><p>Shipping Conditions (Preferred Delivery Mode)<\/p><\/li><li><p>Customer Group (Loyalty Tiers, Business Type)<\/p><\/li><li><p>Output Determination (Invoice and Document Preferences)<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-014df92 elementor-widget elementor-widget-heading\" data-id=\"014df92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"company-code-data\">Company Code Data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19cd27c elementor-widget elementor-widget-text-editor\" data-id=\"19cd27c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 3 []\">This includes financial and accounting details related to the customer.<\/p><ul data-spread=\"false\"><li><p>Reconciliation Account (Links customer to general ledger accounts)<\/p><\/li><li><p>Payment Terms (Net 30, Net 60, Cash in Advance, etc.)<\/p><\/li><li><p>Dunning Procedures (Automated Reminder &amp; Collection Policies)<\/p><\/li><li><p>Credit Control Area (Limits and Creditworthiness Assessment)<\/p><\/li><li><p>Tax Jurisdiction Codes (Based on Customer Location)<\/p><\/li><li><p>Payment Method (ACH, Wire Transfer, Credit Card, etc.)<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af19e57 elementor-widget elementor-widget-text-editor\" data-id=\"af19e57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/help.sap.com\/docs\/SAP_S4HANA_ON-PREMISE\/3cb1182b4a184bdd93f8d62e3f1f0741\/5ae2bf5362ebb44ce10000000a174cb4.html\" rel=\"nofollow noopener\" target=\"_blank\">SAP website<\/a> has several resources and guides to understand how a Customer Master is structured and guides to customize it in the new S4\/Hana\u00a0 \u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-995065c elementor-widget elementor-widget-heading\" data-id=\"995065c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"customer-master-data-model-in-other-erps\">Customer Master Data Model in Other ERPs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e9b55 elementor-widget elementor-widget-text-editor\" data-id=\"a7e9b55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are some resources to learn more about how Client Master data is managed and configured in other ERP systems.<\/p><ul data-spread=\"false\" data-pm-slice=\"3 3 []\"><li><p><strong>Oracle ERP:<\/strong> Uses Customer Data Management (CDM) with hierarchical structures to manage relationships. [<a href=\"https:\/\/docs.oracle.com\/cd\/E26778_01\/doc.112\/e27422\/chap1_understanding_pip.htm\" rel=\"nofollow noopener\" target=\"_blank\">Developer Guide<\/a>]<\/p><\/li><li><p><strong>Microsoft Dynamics 365:<\/strong> Uses Customer Entities for 360-degree customer data insights. [<a href=\"https:\/\/learn.microsoft.com\/en-us\/dynamics365\/fin-ops-core\/dev-itpro\/data-entities\/dual-write\/customer-mapping\" rel=\"nofollow noopener\" target=\"_blank\">Developer Guide<\/a>]<\/p><\/li><li><p><strong>Salesforce:<\/strong> Has Account and Contact objects for managing customer details. [<a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=ind.tpm_reference_admin_customer_and_related_key_objects.htm&amp;type=5\" rel=\"nofollow noopener\" target=\"_blank\">Developer Guide<\/a>]<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d716b13 elementor-widget elementor-widget-video\" data-id=\"d716b13\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/kSwpPHFDVIA&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68dbe2f elementor-widget elementor-widget-heading\" data-id=\"68dbe2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"how-do-teams-benefit-from-a-unified-customer-master\">How do Teams Benefit from a Unified Customer Master? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55716d6 elementor-widget elementor-widget-text-editor\" data-id=\"55716d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-spread=\"true\" data-pm-slice=\"3 1 []\"><li><p><strong>Marketing:<\/strong> Personalized promotions based on customer segmentation.<\/p><ul data-spread=\"false\"><li><p><em>Example:<\/em> A retail company analyzes purchase history and customer preferences to offer personalized discount coupons via email and mobile notifications.<\/p><\/li><li><p><em>Use-Case:<\/em> A fashion e-commerce brand segments customers based on past purchases and recommends products aligned with their preferences.<\/p><\/li><\/ul><\/li><li><p><strong>Finance:<\/strong> Accurate credit risk assessment and invoicing.<\/p><ul data-spread=\"false\"><li><p><em>Example:<\/em> A financial institution uses a unified customer view to assess creditworthiness by analyzing transaction history, outstanding loans, and payment behaviors.<\/p><\/li><li><p><em>Use-Case:<\/em> A multinational corporation ensures timely invoice payments by identifying customers with delayed payment history and adjusting credit limits accordingly.<\/p><\/li><\/ul><\/li><li><p><strong>Operations:<\/strong> Streamlined order fulfillment and improved customer service.<\/p><ul data-spread=\"false\"><li><p><em>Example:<\/em> A logistics company integrates customer data across different platforms to ensure efficient order tracking and delivery.<\/p><\/li><li><p><em>Use-Case:<\/em> An automotive parts supplier reduces shipping errors by verifying customer address accuracy and purchase history before dispatching orders.<\/p><\/li><\/ul><\/li><li><p><strong>Compliance:<\/strong> Better adherence to data protection laws.<\/p><ul data-spread=\"false\"><li><p><em>Example:<\/em> A healthcare provider ensures compliance with GDPR by maintaining a single, secured customer data repository that aligns with data privacy regulations.<\/p><\/li><li><p><em>Use-Case:<\/em> A banking institution regularly audits customer records to ensure KYC (Know Your Customer) compliance, reducing regulatory risks.<\/p><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8d73d0 elementor-widget elementor-widget-heading\" data-id=\"c8d73d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"getting-started-with-a-customer-master-data-project\">Getting Started with a  Customer Master Data Project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6bdde1 elementor-widget elementor-widget-text-editor\" data-id=\"b6bdde1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Typically, customers that approach us for a Customer Master Data project have a sub-optimal configuration for managing their customer data, this invariably leads to a lot of legacy issues in the database that needs to be remedied before new processes are set in place.<\/p><p>So a Customer Master Data Project typically follows a two-pronged approach;\u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daea05c elementor-widget elementor-widget-heading\" data-id=\"daea05c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"addressing-legacy-data\">Addressing Legacy Data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed4c685 elementor-widget elementor-widget-text-editor\" data-id=\"ed4c685\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"1\" data-spread=\"true\" data-pm-slice=\"3 5 []\"><li><p><strong>Assessment &amp; Identification:<\/strong><\/p><ul data-spread=\"false\"><li><p>Conduct a data audit to locate duplicate, redundant, and outdated records.<\/p><\/li><li><p><em>Example:<\/em> A telecom company identifies and merges duplicate customer records to prevent redundant billing.<\/p><\/li><\/ul><\/li><li><p><strong>Data Standardization &amp; Normalization:<\/strong><\/p><ul data-spread=\"false\"><li><p>Define standard formats for names, addresses, and contact details across all systems.<\/p><\/li><li><p><em>Example:<\/em> A multinational retailer unifies customer address formats to ensure consistent shipping data.<\/p><\/li><\/ul><\/li><li><p><strong>Data Cleansing &amp; Validation:<\/strong><\/p><ul data-spread=\"false\"><li><p>Utilize tools such as Trillium, Informatica, and Talend to cleanse and validate records.<\/p><\/li><li><p><em>Use-Case:<\/em> A financial institution leverages Informatica MDM to validate and correct customer tax IDs.<\/p><\/li><\/ul><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69154f3 elementor-widget elementor-widget-heading\" data-id=\"69154f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"governing-future-customer-data\">Governing Future Customer Data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79ee76d elementor-widget elementor-widget-text-editor\" data-id=\"79ee76d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"1\" data-spread=\"true\" data-pm-slice=\"3 5 []\"><li><p><strong>Establish Data Stewardship &amp; Ownership Models:<\/strong><\/p><ul data-spread=\"false\"><li><p>Assign dedicated roles for data governance and oversight.<\/p><\/li><li><p><em>Example:<\/em> A healthcare provider assigns data stewards to manage patient record integrity.<\/p><\/li><\/ul><\/li><li><p><strong>Leverage AI-Driven Data Enrichment Tools:<\/strong><\/p><ul data-spread=\"false\"><li><p>Use external data sources like ZoomInfo and Dun &amp; Bradstreet to enrich missing details.<\/p><\/li><li><p><em>Use-Case:<\/em> A B2B manufacturer enriches incomplete customer profiles with real-time company financials.<\/p><\/li><\/ul><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e44244 elementor-widget elementor-widget-text-editor\" data-id=\"3e44244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While it is possible to execute a customer master data project in-house, it generally requires a plethora of software platforms, SaaS subscriptions, accesses to several private databases and much more.\u00a0 \u00a0<\/p><p>In most cases, the know-how, technical bandwidth and availability of resources for revamping a Customer Master is limited and it&#8217;s a far better option to work with a specialist to address the nuances of the project.<\/p><p>In any case, here are a few master data platforms that can help with addressing Customer Master Data\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">\u00a0 \u00a0 \u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d35b3a elementor-widget elementor-widget-heading\" data-id=\"3d35b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"software-solutions-for-cmdm\">Software Solutions for CMDM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e08bebf elementor-widget elementor-widget-text-editor\" data-id=\"e08bebf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-spread=\"false\" data-pm-slice=\"3 5 []\"><li><p><strong>MDM Suites:<\/strong> Informatica MDM, SAP MDG, IBM InfoSphere MDM<\/p><ul data-spread=\"false\"><li><p><em>Example:<\/em> A global logistics company integrates SAP MDG to centralize customer master data.<\/p><\/li><\/ul><\/li><li><p><strong>Data Enrichment Tools:<\/strong> Experian, Melissa Data<\/p><ul data-spread=\"false\"><li><p><em>Use-Case:<\/em> A credit agency uses Experian to validate and append missing credit history details.<\/p><\/li><\/ul><\/li><li><p><strong>Data Governance Platforms:<\/strong> Collibra, Alation<\/p><ul data-spread=\"false\"><li><p><em>Example:<\/em> A legal firm ensures compliance by managing data policies through Collibra.<\/p><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-681f3b6 elementor-widget elementor-widget-heading\" data-id=\"681f3b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"trusted-by-industry-leaders-worldwide\">Trusted By Industry Leaders Worldwide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08c0d3f elementor-widget elementor-widget-image-carousel\" data-id=\"08c0d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;4&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:100,&quot;speed&quot;:5000,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;4&quot;,&quot;slides_to_show_mobile&quot;:&quot;3&quot;,&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/1.webp\" alt=\"1\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/2.webp\" alt=\"2\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/3.webp\" alt=\"3\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/4-1.webp\" alt=\"4-1\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/5.webp\" alt=\"5\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/6.webp\" alt=\"6\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b39276 elementor-widget elementor-widget-heading\" data-id=\"4b39276\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"strategies-for-managing-a-customer-master\">Strategies for Managing a Customer Master<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98efc71 elementor-widget elementor-widget-text-editor\" data-id=\"98efc71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to the above-mentioned processes, there are a few strategies worth knowing that can easily help govern and normalize client data.\u00a0<\/p><p>Here are a few such approaches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6785548 elementor-widget elementor-widget-heading\" data-id=\"6785548\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"adopt-a-single-source-of-truth-approach\">Adopt a Single Source of Truth Approach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-870713c elementor-widget elementor-widget-text-editor\" data-id=\"870713c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Master data systems rely on a single golden record [<a href=\"https:\/\/www.verdantis.com\/material-mastery-crafting-golden-records\/\">learn more<\/a>], a final version of the truth; Since customer data resides independently on several disparate systems, a CRM, a CDP and other similar data sources, it is wiser work on a single database to avoid duplication and other issues\u00a0 \u00a0 \u00a0 \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3352cbd elementor-widget elementor-widget-heading\" data-id=\"3352cbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"implementing-role-based-access-controls\">Implementing Role Based Access Controls<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52df088 elementor-widget elementor-widget-text-editor\" data-id=\"52df088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the leading causes of poor data quality in a Customer Master, or any multi-domain master data system for that matter, is poor data stewardship;<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Natural lethargy and poor quality control when it comes to data entry and data edits are prone to occur and this is precisely organizations need to implement a role-based system assisted by technology-led processes to validate entries, alert conflicting information, enrich missing data autonomously and trigger alerts for approvals depending on the configured approval matrix<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c75272 elementor-widget elementor-widget-heading\" data-id=\"0c75272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"deeply-embed-ai-systems-in-processes\">Deeply Embed AI Systems in Processes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6396ea2 elementor-widget elementor-widget-text-editor\" data-id=\"6396ea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Only perhaps a handful of industries and disciplines are as affected by the introduction of Artificial Intelligence as Data management is.\u00a0<\/p><p>One of the biggest cost-centers and challenges in MDM implementations were directly tied to human efforts. Since it was extremely tricky for an algorithm to &#8220;understand&#8221; an MRO record and process it without human intervention.\u00a0<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">With the rise of Artificial Intelligence, however, there are several independent use-cases for AI in MDM, namely<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">1. <b>Autonomous Classification<\/b>: AI systems can automatically, extract details like first name, last name, apartment number, street name and country of origin of a Customer Record from unstructured free text<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">2. <b>Enrichment<\/b>: Continously running AI-agents are capable to detect missing information for any given client master record and can populate missing information from first or third party data sources without any human intervention; this works particularly well when integrated with APIs directly as we&#8217;ve discussed further below.<\/span><\/p><p><span style=\"text-align: var(--text-align); font-family: var( --e-global-typography-text-font-family ), Sans-serif; color: var( --e-global-color-text );\">3. <b>Data Scoring<\/b>: We&#8217;re still quite far from the day when an army of AI agents will autonomously manage your customer master, so a manual human review is something that&#8217;s pretty much indispensable at the moment.<\/span><\/p><p><span style=\"text-align: var(--text-align); font-family: var( --e-global-typography-text-font-family ), Sans-serif; color: var( --e-global-color-text );\">\u00a0However, AI-systems can help drive efficiency by scoring data records, making human-reviews a lot more scalable and effective\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe0c739 elementor-widget elementor-widget-heading\" data-id=\"fe0c739\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"integrate-apis-with-first-third-party-databases\">Integrate APIs with First &amp; Third Party Databases <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a9a61f elementor-widget elementor-widget-text-editor\" data-id=\"1a9a61f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A customer data is large and complex with several fields spanning personal information, banking details, legal records and even firmographic details for b2b customers.<\/p><p>It&#8217;s very common for these records to not contain &#8220;full Information&#8221; and software-led systems that automatically leverage APIs provided by third party sources for a variety of information; Some of which include;\u00a0<\/p><p>1. <b>Contact Databases<\/b>: Databases like ZoomInfo, D&amp;B store individual user data replete with email addresses, phone numbers etc<\/p><p>2.<b>Tax &amp; Financial Information<\/b>: D&amp;B stores transactional and financial information like TIN number\u00a0<\/p><p>3. <b>Credit Information<\/b>: Equifax, Transunion and other bureaus also provide credit reports and other related information that can be integrated into the customer master via APIs<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">In large enterprises, first party data sources like the CRM, the CDP are storehouses of information and can be excellent sources of information that can be relayed back to the CMD system.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fbbb87 elementor-widget elementor-widget-heading\" data-id=\"5fbbb87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"customer-master-data-vs-customer-relationship-management\">Customer Master Data VS Customer Relationship Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dab4f7 elementor-widget elementor-widget-text-editor\" data-id=\"7dab4f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While both Customer Master Data Systems and CRM systems manage customer information, they serve different purposes and offer distinct functionalities within an organization and are used for different use-cases by different teams.<\/p><p>Here are a quick excerpt detailing the difference between the two.\u00a0 \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2c1756 elementor-widget elementor-widget-text-editor\" data-id=\"f2c1756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><table style=\"width: 100%; border-collapse: collapse; border: 1px solid #ddd; font-size: 15px;\"><thead><tr style=\"background-color: #f2f2f2; font-size: 17px;\"><th style=\"border: 1px solid #ddd; padding: 8px;\">Feature<\/th><th style=\"border: 1px solid #ddd; padding: 8px;\">Customer Master Data System<\/th><th style=\"border: 1px solid #ddd; padding: 8px;\">Customer Relationship Management System<\/th><\/tr><\/thead><tbody><tr><td style=\"border: 1px solid #ddd; padding: 8px; font-size: 17px; font-weight: bold;\">Purpose<\/td><td style=\"border: 1px solid #ddd; padding: 8px;\">Provides a centralized, authoritative repository of customer data, ensuring consistency and accuracy across the organization.<\/td><td style=\"border: 1px solid #ddd; padding: 8px;\">Manages interactions with current and potential customers, focusing on sales, marketing, and customer service activities.<\/td><\/tr><tr><td style=\"border: 1px solid #ddd; padding: 8px; font-size: 17px; font-weight: bold;\">Data Type<\/td><td style=\"border: 1px solid #ddd; padding: 8px;\">Stores core customer attributes such as identification numbers, legal names, contact information, and financial data.<\/td><td style=\"border: 1px solid #ddd; padding: 8px;\">Captures dynamic data including customer interactions, purchase history, service requests, and marketing campaign responses.<\/td><\/tr><tr><td style=\"border: 1px solid #ddd; padding: 8px; font-size: 17px; font-weight: bold;\">Users<\/td><td style=\"border: 1px solid #ddd; padding: 8px;\">Utilized by data governance teams, IT departments, and systems requiring validated customer data.<\/td><td style=\"border: 1px solid #ddd; padding: 8px;\">Primarily used by sales, marketing, and customer service teams to manage day-to-day customer interactions.<\/td><\/tr><tr><td style=\"border: 1px solid #ddd; padding: 8px; font-size: 17px; font-weight: bold;\">Integration<\/td><td style=\"border: 1px solid #ddd; padding: 8px;\">Acts as a data source for CRM systems, ensuring that all customer-related applications access consistent and accurate information.<\/td><td style=\"border: 1px solid #ddd; padding: 8px;\">Consumes data from the Customer Master Data System to provide users with up-to-date customer information during interactions.<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0af82a2 elementor-widget elementor-widget-heading\" data-id=\"0af82a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"customer-master-data-vs-customer-data-platform\">Customer Master Data VS Customer Data Platform<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6f44d elementor-widget elementor-widget-text-editor\" data-id=\"7c6f44d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer Data Platform is quite a novel concept and<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> it<\/span>\u00a0emerged around <strong>2013<\/strong> when the term was first coined by David Raab, a marketing technology consultant and founder of the CDP Institute.<\/p><p>CDPs were introduced to address the growing need for <strong>unified, persistent, and accessible customer data<\/strong> across multiple marketing, sales, and customer service channels. The goal was to <strong>eliminate data silos<\/strong> and create a <strong>single, comprehensive view of customers<\/strong> that businesses could use to improve personalization, targeting, and customer engagement.<\/p><p>So it&#8217;s easy to see the confusion on account of overlap in objectives around Customer Master Data &amp; a Customer Data Platform. The table below details some of\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">the differences between them<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02d12c2 elementor-widget elementor-widget-text-editor\" data-id=\"02d12c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<style>\n    table {\n        width: 100%;\n        border-collapse: collapse;\n        border: 1px solid #ddd;\n        font-size: 14px; \/* Reduced overall font size *\/\n    }\n    thead th {\n        background-color: #f4f4f4;\n        font-size: 16px; \/* Slightly larger font for header *\/\n        padding: 10px;\n        border: 1px solid #ddd;\n        text-align: left;\n    }\n    tbody td {\n        padding: 8px;\n        border: 1px solid #ddd;\n    }\n    tbody td:first-child {\n        font-weight: bold;\n        font-size: 15px; \/* Slightly larger font for first column *\/\n    }\n<\/style>\n\n<table>\n    <thead>\n        <tr>\n            <th>Category<\/th>\n            <th>Customer Data Platform (CDP)<\/th>\n            <th>Customer Master Database (CMD)<\/th>\n        <\/tr>\n    <\/thead>\n    <tbody>\n        <tr>\n            <td>Primary Purpose<\/td>\n            <td>Enhances marketing and customer engagement through real-time data collection and segmentation.<\/td>\n            <td>Ensures <strong>data governance, accuracy, and consistency<\/strong> by maintaining a <strong>single source of truth<\/strong>.<\/td>\n        <\/tr>\n        <tr>\n            <td>Focus<\/td>\n            <td>Customer experience &#038; personalization<\/td>\n            <td>Data integrity &#038; governance<\/td>\n        <\/tr>\n        <tr>\n            <td>Data Sources<\/td>\n            <td>Marketing platforms (CRM, social media, website interactions, email campaigns, ad platforms, customer service logs).<\/td>\n            <td>Enterprise-wide sources (ERP, CRM, billing, customer support, external databases).<\/td>\n        <\/tr>\n        <tr>\n            <td>Data Processing<\/td>\n            <td>Aggregates, unifies, and segments customer data for real-time use in marketing and engagement.<\/td>\n            <td>Cleans, standardizes, de-duplicates, and manages customer data to ensure accuracy.<\/td>\n        <\/tr>\n        <tr>\n            <td>Use Cases<\/td>\n            <td>\n                &#8211; Personalized customer experiences<br>\n                &#8211; Marketing automation &#038; targeting<br>\n                &#8211; Customer journey tracking<br>\n                &#8211; Omnichannel campaigns\n            <\/td>\n            <td>\n                &#8211; Data accuracy and consistency<br>\n                &#8211; Regulatory compliance (GDPR, CCPA)<br>\n                &#8211; Unified customer records across ERP, CRM, finance systems<br>\n                &#8211; Ensuring <strong>trusted<\/strong> data for enterprise use\n            <\/td>\n        <\/tr>\n        <tr>\n            <td>Real-Time vs. Static<\/td>\n            <td>Works in <strong>real-time<\/strong>, capturing dynamic customer interactions for personalization and analytics.<\/td>\n            <td>Provides a <strong>static but authoritative<\/strong> customer profile, ensuring accuracy for <strong>transactional and operational systems<\/strong>.<\/td>\n        <\/tr>\n        <tr>\n            <td>Ownership &#038; Users<\/td>\n            <td><strong>Marketing &#038; Customer Experience teams<\/strong> use it for personalized engagement and analytics.<\/td>\n            <td><strong>IT, Data Governance, and Compliance teams<\/strong> manage it for enterprise-wide data reliability.<\/td>\n        <\/tr>\n        <tr>\n            <td>Integration Scope<\/td>\n            <td>Integrates with <strong>marketing automation tools, analytics platforms, and digital advertising systems<\/strong>.<\/td>\n            <td>Integrates with <strong>ERP, CRM, financial, supply chain, and operational systems<\/strong> to ensure data accuracy.<\/td>\n        <\/tr>\n    <\/tbody>\n<\/table>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac77ff0 e-con-full e-flex e-con e-child\" data-id=\"ac77ff0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da51208 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"da51208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/08\/1.png\" class=\"attachment-full size-full wp-image-19593\" alt=\"Qando\" srcset=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/08\/1.png 500w, https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/08\/1-300x300.png 300w, https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/08\/1-150x150.png 150w, https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/08\/1-96x96.png 96w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12549cc elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"12549cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/09\/Logo.jpg\" class=\"attachment-full size-full wp-image-20095\" alt=\"Deloitte\" srcset=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/09\/Logo.jpg 500w, https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/09\/Logo-300x300.jpg 300w, https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/09\/Logo-150x150.jpg 150w, https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/09\/Logo-96x96.jpg 96w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90c9aab elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"90c9aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" 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It serves as the backbone for multiple business functions, including sales, marketing, finance, and customer support. Poorly managed customer data can lead to inefficiencies, lost revenue, compliance risks, and poor customer [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":26350,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-26104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.verdantis.com\/wp-json\/wp\/v2\/posts\/26104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.verdantis.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.verdantis.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.verdantis.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.verdantis.com\/wp-json\/wp\/v2\/comments?post=26104"}],"version-history":[{"count":2,"href":"https:\/\/www.verdantis.com\/wp-json\/wp\/v2\/posts\/26104\/revisions"}],"predecessor-version":[{"id":40795,"href":"https:\/\/www.verdantis.com\/wp-json\/wp\/v2\/posts\/26104\/revisions\/40795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.verdantis.com\/wp-json\/wp\/v2\/media\/26350"}],"wp:attachment":[{"href":"https:\/\/www.verdantis.com\/wp-json\/wp\/v2\/media?parent=26104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.verdantis.com\/wp-json\/wp\/v2\/categories?post=26104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.verdantis.com\/wp-json\/wp\/v2\/tags?post=26104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}